Scolnik Enterprises, LCC works with some of the world’s leading organizations to develop global content and content distribution strategies. Our clients include, but are not limited to:
Streisand Foundation/Cedars Sinai Hospital
Scolnik Enterprises works as the lead digital consultant for the foundation’s campaigns and events focused on women’s heart health.
Scolnik Enterprises worked with the world renowned basketball player to re-invigorate his social media efforts and digital experiences.
Scolnik Enterprises developed the digital, digital content, and communications strategy for the Law & Order brand that has resulted in:
- The Law & Order SVU Facebook following growing from under 400K to over 3.9MM followers
- An aggregated audience of over 2MM on the Law & Order Twitter hashtags
- Securing over $2MM dollars in promotion for the Law & Order series on the largest TV portals, reaching over 25MM people each month during the TV season
- A library of over 200 behind-the-scenes films and hundreds of behind-the-scenes photographs
- A live Twitter strategy that resulted in the four highest rated episodes for the Law & Order: Criminal Intent final season.
Betsy Scolnik led and launched the TEDWomen project between TED and the Paley Center. She has been the co-curator and producer of the event since 2010.
The Paley Center for Media
Scolnik Enterprises helped the Paley Center restructure and revitalize it’s Los Angeles location: the Paley Center for Media in LA. Additionally, we helped increase revenues and audience reach by quadrupling PaleyFestival sponsorships, adding new digital programming to support PaleyFest and Paley Center programs. That initiative resulted in a YouTube channel that now has over 47 Millions views and a regular content update schedule. We also added live streaming to their public programs which now reach thousands per show and we significantly grew social reach for PaleyFest.
Paley Center for Media – Digital Archive
The Paley Center’s permanent media collection contains nearly 150,000 television and radio programs and advertisements. Scolnik Enterprises assisted the client by providing a digital asset management strategy and tactical roadmap. During the project we made a thorough review of the current technology solutions and business processes including ingesting, encoding, editing, meta-tagging, digital rights management, and curatorial process. We identified risks and opportunities. We prioritized use cases to ensure a high-quality, efficient workflow and user experience for stakeholders.
Paley Center & United States Olympic Committee Archive
Scolnik managed the first digitized archive of the televised Olympics and brokered a partnership between The Paley Center for Media and the USOC. Scolnik oversaw the project from concept to strategy to design.
Miami Dolphins – Archive and Digital Asset Management
Scolnik worked across departmental silos to get a holistic view of the organization’s digital asset management practices. From there we reviewed business processes and workflow, gathered requirements, vetted potential vendors and delivered a Digital Asset Management Governance model. We suggested meta-tagging improvements, and potential DAM solution providers that would increase operational efficiency, reduce unneeded storage redundancies, and position the organization well for future growth.
DVS-Digital Video Singles
Scolnik Enterprises created a roadmap for their new branding strategy. We also consulted on their top-level communications strategy and provided a strategy for their digital marketing and retail efforts.
We advised them on their overall funding round. Assisted in business development and provided input on production direction.