Scolnik Enterprises specializes in global content distribution and communications strategy in the media and entertainment industries. We work with some of the world’s leading commercial and philanthropic organizations. We have a proven track record of increasing distribution, expanding brand awareness, building online and offline communities, and creating operational excellence for our clients. Scolnik Enterprises is led by our founder Betsy Scolnik.
About Betsy Scolnik
Betsy Scolnik is our chief consultant focusing on community building, content strategy, production, digital business, communications, and strategy. She has had the opportunity to work for the world’s leading commercial and philanthropic organizations.
Prior to launching her own business, Betsy was the Director of Content and Distribution for the Bill and Melinda Gates Foundation. There she was in charge of overseeing the foundation’s content and distribution strategies and production efforts, as well as, the foundation’s digital presence. Scolnik developed the foundation’s new approach to audience targeting and measurement of its cross platform media efforts. Her focus on combining audience segmentation, disciplined targeting, a global approach to consumer experience and measurement quadrupled the foundations digital reach, increased the value of its investments in film, TV, radio and digital content development. But, most importantly, she helped raise awareness of the foundation’s mission and the issues it focuses on. Under her leadership, the foundation was nominated for a Webby Award, selected by Twitter as an example of best practices in the use of social media for philanthropic purposes, and embarked upon new relationship models with both the news and entertainment media.
Prior to the foundation, Scolnik was the President of Digital Media for National Geographic. There she oversaw National Geographic’s digital sales operations, NationalGeographic.com and its digital extensions. She also managed the National Geographic digital film archive and short-form video programming, production and distribution. Additionally, she led National Geographic’s initiatives in the wireless, video game, broadband and education markets. Under her leadership, NationalGeographic.com won multiple Webby awards, their short form productions were nominated for multiple Emmy awards and the Society’s digital distribution increased from under 1MM reached to over 12MM reached monthly. Digital revenue more than tripled during her tenure.
Scolnik has a wide range of multi-platform content development, operational, communications and strategy roles, including senior roles at AOL Time Warner and Xerox. At AOL she led their digital entertainment programming and promotion across and outside of the US and was the lead producer of Live 8. Betsy’s expertise and experience in the connection of audience targeting, distribution and measurement has given her the breadth of knowledge and passion required to have impact in a multi-platform world.
Betsy earned her degree in International Relations from the University of California, Berkeley and also attended New York University’s graduate school. Betsy is a member of the National Press Club, a member of the World Affairs Council, an active friend of the management at Wikipedia, a member of the Fortune’s Most Powerful Women group and a member of the Creative Good Councils. Betsy is also fluent in Spanish and conversant in Portuguese, French and Italian.